WHY MARU

Circularity has enormous potential. Turning that potential into commercial scale is the harder part.

Asia Pacific sits at the centre of global production, consumption and material flows. Circular innovation is growing across the region, but promising solutions can still struggle to secure predictable demand, navigate corporate adoption and attract appropriate capital.

Material research and circular innovation

WHY ASIA PACIFIC

Circularity in Asia Pacific is both an economic and planetary opportunity.

Circularity in Asia Pacific is both an economic and planetary opportunity.

Asia Pacific sits at the centre of global production, consumption and material flows. The region also faces significant resource, waste and emissions pressures — creating an urgent need, and a major opportunity, to build more circular models of growth.

Asia Pacific sits at the centre of global production, consumption and material flows. The region also faces significant resource, waste and emissions pressures — creating an urgent need, and a major opportunity, to build more circular models of growth.

MARU focuses on where circular innovation, corporate demand and finance can converge across the region to create stronger businesses, more resilient systems and reduced environmental impact.

MARU focuses on where circular innovation, corporate demand and finance can converge across the region to create stronger businesses, more resilient systems and reduced environmental impact.

Researcher working in a materials laboratory
Worker operating industrial equipment
Workers operating sewing machines in a textile workshop

A major production base

Circularity can create value by improving how materials are designed, used, recovered and kept in circulation.

A rapidly evolving market

Regulation, resource pressures and changing business priorities are creating new incentives for circular solutions.

A diverse innovation ecosystem

Asia Pacific combines established industry, emerging businesses and fast-growing markets — creating opportunities for new circular models to scale.

MARU is building from the realities of Asia Pacific — not importing a one-size-fits-all model.

MARU is building from the realities of Asia Pacific — not importing a one-size-fits-all model.

Our approach starts with listening to the region’s innovators, corporates and finance providers to understand what circularity needs to become commercially viable here.

Our approach starts with listening to the region’s innovators, corporates and finance providers to understand what circularity needs to become commercially viable here.