HOW WE WORK
THE MARU MODEL
Three ways we move circular opportunities forward.
MARU works across commercial readiness, real-world adoption and market understanding — because no single intervention is enough to make circularity scale.
01 — ACCELERATOR COHORTS
ACCELERATOR COHORTS
Build commercial readiness.
Demand-led cohorts connect circular innovators with relevant corporate partners and finance providers, helping strengthen business models, evidence, economics and routes to market.
02 — CORPORATE PILOTS
CORPORATE PILOTS
Turn interest into evidence.
Structured pilots test circular solutions against real operational needs, commercial economics and performance requirements.
03 — INTELLIGENCE & STORYTELLING
INTELLIGENCE & STORYTELLING
Build market understanding and confidence.
Research, stakeholder listening and storytelling surface what innovators, corporates and finance providers need for circularity to become commercially viable.
THE MARU JOURNEY
From insight to commercial pathways.
MARU moves from understanding a real market need to bringing the right actors together, testing solutions and strengthening pathways toward adoption and finance.
01 DISCOVER
Understand the opportunity.
Map business pain, market signals, capital flows and relevant solutions.
02 CONVENE
Bring the right actors together.
Connect innovators, corporates and finance providers around defined opportunities.
03 ACCELERATE
Strengthen commercial readiness.
Sharpen propositions, economics, evidence and readiness for engagement.
04 PILOT
Test in the real world.
Validate solutions against operational, commercial and circularity requirements.
05 CALIBRATE
Learn and improve.
Capture feedback, address barriers and strengthen the pathway to scale.
06 FINANCE
Translate proof into pathways.
Connect evidence and demand to procurement, offtake and appropriate financing.
EVIDENCE-LED
Evidence before assumptions.
MARU combines market mapping, stakeholder listening, structured assessment and cross-market analysis to understand where innovation, corporate demand and finance can genuinely converge.
MAP
Understand markets, business problems and relevant solutions.
LISTEN
Learn directly from the people making commercial and investment decisions.
ASSESS
Identify readiness, barriers and missing conditions.
CONNECT
Translate evidence into practical adoption, pilot and finance pathways.
LISTENING TO THE MARKET
The people making decisions shape the model.
MARU starts by listening to the innovators building solutions, the corporates trying to adopt them and the finance providers deciding what can be funded.
Innovators — What would turn technical progress into repeatable commercial demand?
Corporates — What would make a circular solution easier to test, adopt and scale?
Finance Providers — What evidence would make a circular opportunity easier to finance?
