Mainstreaming circularity in Asia Pacific.

MARU is a circularity accelerator connecting corporates, innovators, financiers and ecosystem leaders to help circular solutions become commercially adoptable, financeable and scalable.

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MARUCIRCULAR INNOVATIONCORPORATESFINANCEALIGNMENT

WHY CIRCULARITY. WHY ASIA PACIFIC.

Asia Pacific is at the heart of the global circularity challenge.

The region sits at the intersection of resource demand, waste, emissions and economic development. Circularity offers a way to preserve resources while creating stronger, more resilient business models.

30M

E-WASTE

Tonnes of e-waste generated in Asia in 2022 — nearly 50% of the global total.

60%

EMISSIONS

Of global greenhouse-gas emissions come from Asia Pacific (~32 Gt CO₂).

74M+

LIVELIHOODS

People globally work in informal circular-economy activities, with many in developing Asia and often in precarious or low-paid work.

CIRCULARITY

Design out waste. Keep resources in use. Recover value.

ENVIRONMENTAL VALUE

PRESERVE NATURAL RESOURCES
PREVENT WASTE
KEEP PRODUCTS & MATERIALS IN CIRCULATION
REGENERATE NATURAL SYSTEMS

BUSINESS VALUE

IMPROVE COST EFFICIENCY
STRENGTHEN SUPPLY-CHAIN RESILIENCE
RECOVER & RETAIN VALUE
ENABLE INNOVATION & NEW REVENUE

The opportunity is significant. Turning it into adoption and scale is the harder part.

The Missing Middle

Good circular solutions still struggle to scale.

Circular innovation exists. Corporate demand exists. Capital exists. What is often missing is a credible path from innovation to adoption, contracts and scale.

Circular Innovation

Breakthrough solutions for a more circular economy.

Corporate Demand

Real needs and commitments for change.

Pilots / Procurement / Contracts

From validation to commercial agreements.

Finance & Scale

Capital to accelerate adoption and regional impact.

MARUAlignment · Evidence · Capital

MARU works to close the gaps between innovation, demand and capital.

How MARU Works

Three ways to move circular opportunities forward.

RESEARCH

Find where circularity is ready to move.

We identify market signals, corporate demand, policy momentum and credible circular solutions.

CONVENING

Bring the right people around the right opportunities.

We connect corporates, innovators, financiers, ecosystem leaders and other stakeholders around strategic circularity opportunities.

ACCELERATOR

Turn opportunity into commercial evidence.

We help turn promising solutions into structured pilots, viable agreements and financing pathways.

Storytelling & Learning

Learning moves across everything we do.

MARU captures and shares signals, experience and evidence generated through research, convening and accelerator activity — helping learning move across people, markets and opportunities.

Circularity scales when the right actors move together.

Connect with MARU on circular opportunities, accelerator cohorts, pilots, commercial adoption pathways and ecosystem collaboration.

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